A critical analysis examines an article or other work to determine how effective the piece makes an argument or point. These reviews are usually applied to articles or books, but you can also analyze films, paintings, and other less traditional works. While you can examine the author's use of rhetorical appeals, your focus for a critical analysis should be on the overall ability and effectiveness of the article. Keep reading to learn more about the different steps involved in writing a strong critical analysis.
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Performing a critical analysis does not necessarily involve finding fault with a work. On the contrary, a thoughtful critical analysis may help us understand the interaction of the particular elements that contribute to a work's power and effectiveness.
Threat of Substitutes
General substitution is able to reduce demand for a particular product, as there is a threat of consumers switching to the alternatives Porter M. (1980). In the grocery industry this can be seen in the form of product-for-product or the substitute of need and is further weakened by new trends, such as the way small chains of convenience stores are emerging in the industry. In this case Tesco, Asda and Sainsbury’s are trying to acquire existing small-scale operations and opening Metro and Express stores in local towns and city centres Ritz (2005).
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