Nicholson, Adam McHenry . English, University of Illinois at Springfield. Adjunct instructor, English and Capital Scholars Honors Program, University of Illinois Springfield. Adjunct instructor of English, Lincoln Land Community College.
In Latin, the equivalent of heuristic is inventio , the first of the five canons of rhetoric .
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Visual rhetoric is usually used to denote non-textual artifacts, yet any mark on a surface—including text—can be seen as "visual." Consider the texts available at Project Gutenberg . These "plain vanilla" texts, lacking any visual connection to their original, published forms, nevertheless suggest important questions about visual rhetoric. Their bare-bones manner of presentation implies, for example, that the "words themselves" are more important than the visual forms in which the words were originally presented. Given that such texts can easily be read by a speech synthesizer , they also suggest important questions about the relationship between writing and speech, or orality and literacy . [ citation needed ]